Employer Marketing

Acquire and retain talent through a robust employer marketing strategy
Attract top talent
A compelling employer brand draws the best and brightest candidates, making talent acquisition more effective and efficient.
Reduce hiring costs
With a strong employer brand in place, the cost of recruitment, training, and integration reduces significantly, as the right talent is attracted and retained.
Retain employees
A strong brand resonates internally, fostering a sense of pride and loyalty among employees, leading to greater productivity and reduced turnover.
Build a strategic approach to employer marketing

Research & analysis
We understand your current employer brand perception both internally (existing employees) and externally (potential candidates and the general public).
EVP design
We identify what makes the company stand out as an employer, clearly articulating this through a documented Employer Value Proposition. This is coupled with the introduction of critical tactics and initiatives that will help to differentiate your business from competitors.
Content creation
Multi-channel dissemination
We leverage a multi-channel approach to drive your employer marketing campaigns, using a combination of channels that includes job sites, social media, web, and offline events.
Continuous monitoring and feedback
Robust data and analytics are critical to acquire insights, enabling optimal efficiency through ongoing optimisations of your EVP and overall employer marketing strategy.
Insights
We deliver value across all areas in your employer marketing efforts
Employer branding workshops
Collaborate with leadership and HR teams in comprehensive workshops that dissect your organisation’s DNA to shape a compelling employer brand. Through intensive exercises, we uncover your company’s core values, mission, and unique attributes, ensuring a distinct and attractive identity.
EVP development
Our experts work closely with you to crystallise your Employee Value Proposition (EVP) into a powerful narrative that resonates with potential and existing employees alike. By articulating the benefits, culture, and growth opportunities your company offers, we ensure your EVP speaks directly to your target talent pool.
Employee testimonials
Harness the genuine voices of your employees to craft compelling stories that provide an authentic window into your organisation. Testimonial videos become powerful tools for enhancing credibility, showcasing your workplace culture, and building trust among potential candidates.
Career site optimisation
Your company’s career page serves as the virtual gateway for potential talent. We optimise this critical touchpoint, aligning it with your employer brand and ensuring a seamless experience. From visually appealing design to engaging content, we create an immersive destination that not only attracts candidates but also resonates with your company’s ethos.
Recruitment marketing campaigns
Our targeted campaigns strategically amplify your open roles to the right candidates, driven by the essence of your employer brand. Through data-driven insights, we craft tailored messages that highlight the value of joining your team, ultimately attracting candidates who are aligned with your organisation’s vision.
Promotional material
Elevate your employer marketing through eye-catching promotional materials. From brochures to digital assets, we design and create collateral that aligns with your employer brand, helping you stand out in the competitive talent landscape.