Taru
Building a strong digital presence and brand identity to launch Taru as a premium, tech-driven fund administration service provider.
Client overview
Taru is a newly launched fund administration firm headquartered in Amsterdam, with operations in Luxembourg. Built on a foundation of deep industry expertise, Taru is redefining fund administration services by combining exceptional client service with cutting-edge technology.
Targeting COOs and CFOs of investment funds, Taru provides seamless back-office support, allowing fund managers to focus on strategic growth rather than administrative complexity.
However, as a new player in a highly competitive industry, Taru needed to build brand trust, establish credibility, and differentiate itself from long-standing competitors.
The Solution
Website Development & SEO Optimisation
A high-performance, conversion-focused website was developed to:
Brand Identity & Market Positioning
To establish trust and industry credibility, we developed a strong brand presence through:
Digital Marketing & Lead Generation
To reach high-level decision-makers in the fund administration sector, we deployed a highly targeted digital campaign focused on:
The outcome
Through a focused and strategic approach, Taru successfully launched in the Netherlands and Luxembourg with strong market visibility and early traction.
Key results include:
High Search Visibility
SEO-optimised content and a well-structured website improved Taru’s organic search rankings, driving qualified traffic.
Seamless Digital Experience
A conversion-focused website, combined with a clear and professional brand identity enhanced user engagement.
Established Market Credibility
Strong brand messaging, professional brand assets, and thought leadership content helped build trust with potential clients.
Effective Lead Generation
Targeted LinkedIn and Google Ads campaigns reinforced Taru’s expertise and visibility among key decision-makers.
