Recroo
Achieving 6,000+ candidate applications and digital expansion across key European markets.
Client overview
Headquartered in the UAE, Recroo is a fast-growing leader in global recruitment, trusted by top-tier brands such as Marriott, Kempinski, Hyatt, and IHG.
Operating across hospitality, construction, and other major industries, Recroo connects businesses with high-quality, vetted talent, offering a seamless and efficient hiring experience. By leveraging deep industry expertise, Recroo ensures that its recruitment solutions align with market-specific standards and client expectations.
With ambitious expansion goals, Recroo needed to rapidly scale its digital presence and optimise its recruitment technology to support fast-growing demand across Europe.
The challenge
Recroo sought to accelerate growth by addressing three critical business objectives:
Grow Candidate Database & Expand Talent Pool
To serve a broader client base, Recroo needed to significantly increase its candidate database while reducing the time required to deliver qualified applicants to clients.
Penetrate New European Markets
Expanding into high-growth markets like Eastern Europe and the Balkans, where Recroo had low brand awareness, required a structured market entry strategy and a digital-first approach to attract both candidates and employers.
Implement a Scalable Recruitment Tech Solution
Recroo needed to modernise its Applicant Tracking System (ATS) to digitise its database, integrate job listings across multiple platforms, and create a seamless recruitment experience for both candidates and employers.
The solution
To meet Recroo’s business objectives, Bullshark implemented a multi-faceted digital transformation strategy, covering brand positioning, digital marketing, and recruitment technology.
Strategy and Positioning
We began by creating a comprehensive strategic roadmap to align Recroo’s brand identity, growth objectives, and recruitment value proposition.
Brand Identity and Visual System
Based on insights from our strategic analysis, we developed a modern, industry-leading brand identity that positioned Recroo as a high-caliber recruitment partner.
Website
We designed and developed a conversion-optimised website that clearly communicated Recroo’s services, candidate opportunities, and employer benefits.
Recruitment Tech and ATS Integration
To streamline end-to-end recruitment workflows, we implemented a scalable Applicant Tracking System (ATS) with advanced API integrations.
Digital Marketing and Talent Acquisition
A data-driven, omnichannel marketing strategy was executed to attract high-quality candidates and engage new employer clients.
The outcome
6,000+ Candidate Applications
Expanded Recroo’s talent pool, allowing for faster job placements and higher employer satisfaction.
€0.04 Lowest CPC
Highly cost-effective paid advertising campaigns, maximising budget efficiency.
10,000+ New Followers
Grew Recroo’s brand reach across Facebook, Instagram, and LinkedIn, increasing brand credibility and engagement.
18.44% CTR on Google Ads
Industry-leading ad engagement rates, driving high-intent job seekers to Recroo’s platform.
