MI Global
Development of a custom software system to automate business processes, eliminate manual workflows, and enhance scalability.
Client overview
MI Global is a leading Destination Management Company (DMC) in the Meetings, Incentives, Conferences, and Events (MICE) industry. Specialising in customised group travel experiences, MI Global delivers seamless event and travel solutions for corporate clients, managing accommodation, transport, and curated itineraries for groups ranging from 50 to 1,500+ participants across Europe and beyond.
With a growing demand for their services, MI Global needed to scale operations efficiently while maintaining high-quality service delivery.
The challenge
As MI Global expanded, manual workflows and fragmented data systems created bottlenecks in their sales and proposal processes:
Manual Proposal Creation
Sales teams relied on time-consuming, manual workflows to build detailed travel itineraries. This restricted the company’s ability to serve multiple clients simultaneously, limiting revenue potential.
Fragmented Data
Supplier data (hotels, transport providers, activities) was scattered across disconnected spreadsheets, making collaboration difficult and prone to errors.
Lack of Scalability
Building detailed itineraries using Excel and PowerPoint was a four-day process, slowing down the proposal turnaround time and reducing MI Global’s ability to respond quickly to client requests.
The solution
A custom software system for process automation
To solve these challenges, Bullshark designed, developed, and implemented a tailored software system that revolutionised MI Global’s sales and operations workflow.
Centralised Supplier Database
- Integrated all supplier data (hotels, transport providers, experiences) into one structured, cloud-based platform.
- Enabled real-time collaboration between teams, reducing manual errors and duplicate data entries.
AI-Powered Itinerary Generator
- Built an automated itinerary builder, allowing MI Global to generate fully customised travel proposals within minutes instead of days.
- Dynamically sourced accommodation, transportation, and activity options based on client budgets, preferred variables, and supplier availability.
Client Collaboration
- Proposals could be shared with clients via the platform, enabling direct collaboration.
- Clients could modify their proposals, selecting preferred hotels, transport, or itinerary options, ensuring a seamless client experience.
Operations Integration
- Proposals could be shared with clients via the platform, enabling direct collaboration.
- Eliminated manual handover between sales and operations, ensuring a smooth transition from closing a deal to execution.
Cost Calculation & Visual Proposal Tools
- Automated cost analysis tools provided real-time pricing adjustments, allowing teams to instantly optimise budgets.
- Created a highly polished, exportable PowerPoint proposal generator, allowing MI Global to present visually compelling itineraries with minimal manual work.
Azure Cloud Deployment
- The solution was deployed as a secure, web-based platform on Azure, enabling remote access from any location.
- Multi-Factor Authentication (MFA) and role-based access ensured secure system access for MI Global’s internal team and external clients.
The outcome
84% reduction in proposal creation time
Cut the time required from 4 days to under 1 hour, allowing MI Global to handle more client requests.
Scalability & operational efficiency
Automated workflows increased operational capacity, allowing MI Global to manage multiple large-scale projects without increasing headcount.
Higher proposal win rates
Faster, visually engaging proposals led to more conversions and higher client satisfaction.
Increased revenue potential
Improved turnaround time meant more proposals sent, more clients served, and increased revenue opportunities.
