MI Global
Engineering an operational system to unify data, workflows, and transform sales ops
Client overview
MI Global is a leading Destination Management Company (DMC) operating within the Meetings, Incentives, Conferences, and Events (MICE) sector. The company designs and delivers complex group travel experiences for corporate clients, managing accommodation, logistics, and curated itineraries for groups ranging from 50 to more than 1,500 participants across Europe and international markets.
As demand increased, the company needed a way to scale its proposal and operational workflows without increasing administrative workload or sacrificing the quality of client-facing decks.
The challenge
MI Global’s growth exposed structural inefficiencies within its proposal creation and operational workflows, resulting in several bottlenecks:
Manual Proposal Development
Sales teams relied heavily on Excel spreadsheets and PowerPoint presentations to build detailed travel itineraries and cost structures. Preparing a single proposal required several days of manual work across multiple files.
Fragmented Supplier Data
Critical supplier information — including hotels, transport providers, venues, and activities — was stored across multiple spreadsheets. This created duplication, inconsistencies, and difficulty collaborating across departments.
Limited Operational Scalability
Because proposals required significant manual preparation, the team could only handle a limited number of client opportunities at any given time. As demand increased, operational capacity became a bottleneck to growth.
The solution
Bullshark engineered a custom operational platform to automate and unify sales operations and data
The system replaced fragmented spreadsheets with a unified platform that integrates supplier data, pricing logic, and proposal generation into a structured workflow.
Centralised Supplier Data Platform
- Integrated all supplier data (hotels, transport providers, experiences) into a structured cloud database.
- Enabled teams to access and update supplier information in real time while eliminating duplicate datasets.
Intelligent Proposal Builder
- An automated proposal generator embedded with AI was developed to assemble detailed itineraries, pricing structures, and travel schedules dynamically.
- Sales teams could generate client-ready proposals in minutes rather than days.
Client Collaboration Interface
- Proposals could be shared through a web-based interface where clients could review itinerary options, compare suppliers, and refine their travel and event programs collaboratively.
- The system automatically generates polished PowerPoint presentations that allows MI Global to present visually compelling itineraries without manual document construction.
Sales-to-Operations Integration
- Once a proposal was approved, operational data flowed directly into delivery workflows.
- This eliminated the need for manual handovers between sales and operations teams.
Automated Cost and Margin Calculations
- Dynamic pricing logic calculates costs, pricing, and project margins in real time as itinerary components change.
- Teams maintain accurate pricing and margin visibility while adjusting travel programs without rebuilding spreadsheets.
Secure Azure Infrastructure
- The platform is deployed on Microsoft Azure using secure cloud infrastructure and managed services.
- Enterprise-grade authentication and role-based access controls ensure operational data remains protected.
The outcome
4 Days Reduced to Under 1 Hour
Proposal preparation time was reduced from approximately four days to under one hour, allowing the team to respond to client requests dramatically faster.
Increased Operational Capacity
Automated workflows enabled MI Global to handle a significantly larger number of proposals without increasing headcount.
Improved Proposal Quality
The system generated visually structured, client-ready proposals that improved clarity, presentation quality, and customer experience.
Real-Time Margin Visibility
Real-time cost and margin calculations allow MI Global to understand the profitability of proposals instantly, giving leadership clearer visibility into margins before programs are confirmed.
