Hyatt
Execution of creative services, content production, and digital campaigns to drive direct bookings at a brand new, 5-star Hyatt property.
Client overview
Hyatt is a globally recognised leader in hospitality, operating over 1,300 hotels worldwide.
In November 2024, Hyatt launched a new 5-star property in Malta’s prime tourism hub of St. Julian’s. The hotel features 170 rooms, including 22 suites, three restaurants, a rooftop pool, a spa, a fitness centre, and business facilities.
Our role was to lead the go-to-market strategy for the property’s launch and drive its long-term digital marketing efforts, ensuring the hotel achieved strong positioning, high occupancy, and maximised direct bookings.
The challenge
With the hotel opening in a highly competitive market saturated with premium hospitality brands, our objectives were clear:
Maintain High Occupancy Rates
We needed to ensure consistent high occupancy across both peak and low seasons, positioning the hotel as a top-tier choice for travellers.
Maximise Direct Bookings
We aimed to increase direct bookings through Hyatt Centric’s website, reducing dependency on OTAs and improving profitability.
Drive Brand Advocacy
We sought to build a strong digital presence and social voice, leveraging user-generated content to convert guests into brand advocates.
The solution
Our strategy was built around an integrated social media and performance-driven marketing approach, ensuring Hyatt Centric Malta gained visibility and engaged high-value audiences.
Creative Strategy & Brand Positioning
To differentiate the property, we crafted two distinct creative directions:
Additionally, we aligned our messaging with Hyatt’s global Stay Centric brand strategy, focusing on memorable, seamless, and personalised guest experiences.
Content Production
We executed a high-quality, on-site production of both video and static content, designed to:
Social Media Management
We managed Hyatt Centric’s social media presence end-to-end, ensuring:
Creator Collaborations
To expand Hyatt Centric’s reach, we partnered with travel influencers and content creators to generate authentic, engaging content. These collaborations helped:
Performance Marketing
We executed highly targeted digital advertising campaigns to increase visibility and drive direct bookings, including:
“From the very first engagement, it became clear that Bullshark was not just another marketing agency—they were true partners eager to dive deep into our brand and help us elevate our presence in the competitive hospitality industry. What truly sets Bullshark apart is their unparalleled creativity. They took the time to fully understand our brand ethos, the unique essence of the Hyatt Centric experience, and the specific needs of the Maltese market. With this understanding, they crafted marketing campaigns that were not only visually captivating but also strategically aligned with our goals. The deliverables were consistently on point. Bullshark’s attention to detail was evident in their work—from stunning visuals that showcased the charm of our hotel to engaging copy that captured the attention of both local and international travellers. Moreover, their professionalism and clear communication made the process seamless. Every interaction with the Bullshark team was collaborative and constructive, and we always felt that they had our best interests at heart. In short, Bullshark Marketing Agency brings exceptional value to Hyatt Centric Malta. Their blend of creativity, strategy, and dedication has undoubtedly helped us strengthen our brand in Malta and attract more guests from around the world.”
Kristina Stojkovic
Sales and Marketing Director at Hyatt Centric Malta
The outcome
Our strategy successfully positioned Hyatt Centric Malta as a premier destination, delivering high occupancy rates and a strong inflow of direct bookings.
Key performance metrics from the launch phase include:
100K+
Organic Impressions on Instagram
1.5M+
Paid Impressions Reached on Social Media
420K+
Accounts Reached Across Digital Channels
20K+
Clicks to the Direct Booking Platform
