HR Plus
Client overview
HR Plus has long been a prominent figure in Malta’s recruitment sector, primarily catering to the hospitality industry by facilitating the relocation of overseas nationals. However, faced with market saturation in these sectors, HR Plus sought Bullshark’s expertise to strategically reposition itself for growth. With a brand deeply focused on the hospitality sector, HR Plus sought to reposition itself with the scope of penetrating additional markets, supporting the business’ objective to scale revenue growth through diversification.
The challenge
HR Plus faced the challenge of diversifying into new market segments while maintaining its brand identity. Market saturation in Malta’s traditional sectors necessitated a comprehensive rebrand to communicate HR Plus’s expanded focus effectively. The rebranding effort also aimed to lay the groundwork for future geographical expansion and resonate with target audiences in finance, iGaming, and technology.
Old Logo
New Logo
Adrian Buttigieg
Director at HR Plus
The solution
Our team worked hand-in-hand with HR Plus to develop a strategic roadmap, carried forward through specialised expertise across multiple touch points:
Strategy
The strategic rebranding of HR Plus was a meticulous process that unfolded through several key stages, ensuring the brand’s evolution would successfully align with its new strategic goals.
- Stakeholder Interviews
- Competitor Audits
- Customer Personas
- SWOT Analysis
- Competitor Mapping
- Positioning
- Brand Strategy and Communications Plan
Visual Identity
Drawing on the insights gleaned from our strategic analysis, we embarked on developing an innovative visual identity system that would set HR Plus apart in the recruitment sector. This involved conceptualising and designing a new logo that encapsulated HR Plus’s essence and values while resonating with its target audience. We meticulously curated a vibrant color scheme, typography, and digital assets that reflected the preferences and aspirations of the personas HR Plus sought to engage with, ensuring every visual element conveyed a cohesive and compelling brand narrative.
Website
We crafted a bespoke website that not only showcased HR Plus’s offerings but also provided a seamless and intuitive user experience across devices. Leveraging compelling copywriting, we articulated HR Plus’s unique value propositions and service offerings to resonate with both candidates and clients.
Through rigorous SEO optimisation, we ensured that the website ranked prominently in search engine results, driving organic traffic and enhancing online visibility.
Digital Marketing
In executing the digital marketing strategy, we adopted a data-driven approach to maximise ROI and drive tangible results for HR Plus. Leveraging sophisticated analytics tools, we identified key audience segments and crafted highly targeted omni-channel campaigns tailored to their preferences and behaviours. By optimising ad placements, messaging, and creative assets, we effectively raised awareness of HR Plus’s brand and services while driving qualified leads for talent acquisition and client engagement.
Our continuous monitoring and optimisation efforts ensured that campaigns remained agile and responsive to evolving market dynamics, delivering sustained performance and ROI growth for HR Plus.
The outcome
€0.09
Lowest cost per click
87.34%
Increase in leads generated
20.34%
Click-through-rate