EasyDNA

Services
Tech
Industry
Healthcare
Technology and Media
Retail
Market(s)
USA

Client overview

EasyDNA, a global leader in online retailing of DNA test kits, operates in over 50 markets. Following its acquisition by Genetic Technologies in 2022, a publicly listed company on the Australian Stock Exchange and Nasdaq, EasyDNA aimed to enhance its market share in key regions, particularly the USA.

The challenge

In a DNA testing market saturated with homogenous products, EasyDNA sought a competitive edge by revamping its e-commerce platform in the USA, its primary market. The goal was to create a seamless online experience to boost conversion rates from inbound digital marketing campaigns. 

The solution

We spearheaded the design and development of a brand-new e-commerce platform for EasyDNA. Our approach included: 

Mobile-First UX

We adopted a mobile-first strategy, leveraging data-driven insights from EasyDNA’s historical website data to optimise the user experience for mobile users. 

Custom Development 

Our tech team undertook custom development initiatives to tailor the platform to EasyDNA’s unique requirements, ensuring seamless functionality and user interaction. 

SEO Implementation

We implemented robust search engine optimisation strategies to enhance EasyDNA’s visibility and organic search ranking. By optimising website content, meta tags, and site structure, we improved EasyDNA’s online presence, driving increased organic traffic and conversions. 

CMS Integration 

We implemented robust search engine optimisation strategies to enhance EasyDNA’s visibility and organic search ranking. By optimising website content, meta tags, and site structure, we improved EasyDNA’s online presence, driving increased organic traffic and conversions. 

AWS Infrastructure 

Collaborating closely with EasyDNA’s IT team, we deployed the solution on their AWS infrastructure. By optimising server configuration for peak performance, we ensured seamless scalability and reliability for the platform. 

Through these strategic interventions, EasyDNA was able to differentiate itself in a competitive market landscape, driving increased conversion rates and solidifying its position as a leader in the DNA testing industry. 

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