EasyDNA
Client overview
EasyDNA, a global leader in online retailing of DNA test kits, operates in over 50 markets. Following its acquisition by Genetic Technologies in 2022, a publicly listed company on the Australian Stock Exchange and Nasdaq, EasyDNA aimed to enhance its market share in key regions, particularly the USA.
The challenge
In a DNA testing market saturated with homogenous products, EasyDNA sought a competitive edge by revamping its e-commerce platform in the USA, its primary market. The goal was to create a seamless online experience to boost conversion rates from inbound digital marketing campaigns.
The solution
We spearheaded the design and development of a brand-new e-commerce platform for EasyDNA. Our approach included:
Mobile-First UX
We adopted a mobile-first strategy, leveraging data-driven insights from EasyDNA’s historical website data to optimise the user experience for mobile users.
Custom Development
Our tech team undertook custom development initiatives to tailor the platform to EasyDNA’s unique requirements, ensuring seamless functionality and user interaction.
SEO Implementation
We implemented robust search engine optimisation strategies to enhance EasyDNA’s visibility and organic search ranking. By optimising website content, meta tags, and site structure, we improved EasyDNA’s online presence, driving increased organic traffic and conversions.
CMS Integration
We implemented robust search engine optimisation strategies to enhance EasyDNA’s visibility and organic search ranking. By optimising website content, meta tags, and site structure, we improved EasyDNA’s online presence, driving increased organic traffic and conversions.
AWS Infrastructure
Collaborating closely with EasyDNA’s IT team, we deployed the solution on their AWS infrastructure. By optimising server configuration for peak performance, we ensured seamless scalability and reliability for the platform.
