Direct Homes
Leveraging digital to accelerate direct property sales for a multi-site property development company.
Client overview
Direct Homes is a property development company that specialises in the construction of multi-storey residential buildings, selling individual units directly to consumers.
Operating in Malta’s highly competitive real estate market, Direct Homes sought to strengthen its brand presence, accelerate direct sales, and reduce reliance on third-party sales platforms.
The challenge
With limited brand awareness and an absence of a dedicated digital sales platform, Direct Homes faced key challenges:
Increase Direct Enquiries & Sales
The company aimed to minimise dependence on third-party real estate agents and property portals, shifting towards a direct-to-consumer sales model.
Build a Recognisable Brand
As a relatively new property development firm, Direct Homes lacked an established brand identity to differentiate itself from larger, more recognised competitors.
Compete in a Saturated Market
Malta’s property market is highly competitive and saturated with established developers. The challenge was to create a strong digital presence that attracted serious buyers and investors.
The solution
Our approach focused on building a robust, user-friendly digital sales platform before implementing a data-driven marketing strategy to generate high-intent leads at scale.
Digital Sales Platform
We developed a mobile-first, conversion-driven website optimised for property browsing, featuring:
High-Performance Lead Generation
With the website in place as the core digital asset, we executed an aggressive multi-channel paid media strategy to reach potential buyers and investors.
The outcome
Our digital-first approach transformed Direct Homes into a direct-to-consumer sales powerhouse, reducing reliance on third-party real estate agents and significantly accelerating sales cycles.
140K+
Unique Users Reached
880K+
Impressions Generated
20.84%
CTR on Google Search Ads
65.42%
Website Engagement Rate
